[PROJECT NAME] • [STATUS + YEAR]
[One-line project value proposition goes here]
Initial Observations
[Describe the core user problem or opportunity you observed.]
[Add supporting context about what is currently broken, expensive, confusing, or underserved for your target users.]
Market Research
[Summarize what the market does well and where clear gaps remain.]
[Include brief research findings, patterns, and the unmet needs that inform your product direction.]
Becoming My Users
[Explain how you built empathy and validated real user workflows.]
[Document key user behaviors, pain points, and mindset shifts that changed your product decisions.]
Competitor Research
[Position your solution against direct and adjacent competitors.]
[Call out competitor strengths, weaknesses, and the specific differentiation your product targets.]
Design Process
[Describe your design process, iterations, and rationale.]
[Include how concepts evolved from early explorations to tested flows and refined interface decisions.]
Final Designs
[Summarize the final product and the experience you shipped.]
[Highlight the final interaction flow, key features, and what makes the solution effective.]
Reflection
[Share outcomes, lessons learned, and what you would improve next.]
[Reflect on impact, tradeoffs, and how this project influenced your design practice.]